This policy explains what personal information Snaptic collects, why, who it is shared with, and what you can ask us to do about it. It covers our website, our client work, and any research survey we run.
Snaptic (Pty) Ltd ("Snaptic", "we", "us", or "our") is a brand diagnosis and positioning agency registered in the Republic of South Africa. We are the responsible party for the personal information described in this policy, which under the UK and EU General Data Protection Regulation makes us the data controller.
This policy applies to snaptic.co.za, to the research surveys we publish on it, and to information you give us when you enquire about or use our services. It is written to meet the Protection of Personal Information Act, 2013 (POPIA) in South Africa, and the UK and EU General Data Protection Regulation where those apply to you.
Our Terms of Service and this policy should be read together.
When you visit the website. Our analytics provider records how the site is used: pages viewed, approximate location derived from your IP address, referring site, device type, browser and session timing. This is used in aggregate. We do not use it to identify you personally.
When you contact us or become a client. Your name, contact details, company, and whatever you choose to tell us about your business. Enquiries reach us by email or WhatsApp, and messages sent over WhatsApp also pass through that service under its own privacy terms.
When you take part in a research survey. The identifying details the survey asks for, typically your name, email address, company, role and general location, together with your answers. Our web host records the IP address a submission comes from as part of processing it. Section 6 covers surveys in full.
When you connect a social media account. If you connect a social account to a Snaptic application, we receive the data that platform makes available through its interface, subject to the permissions you grant. This applies only to applications that offer such a connection.
We do not deliberately collect special categories of personal information, such as health, biometric, religious or political data. Please do not include it in free-text answers.
We do not sell personal information. We do not use survey responses to market to you unless you separately ask us to contact you.
We use Google Analytics on our homepage and legal pages to understand site usage. It sets cookies on your device containing a randomly generated identifier, used to recognise returning visits and measure traffic. We do not run advertising or cross-site tracking cookies, and we do not use a cookie consent banner, because the analytics we run is limited to understanding site usage.
How to opt out. You can block or delete cookies in your browser settings, use your browser's private mode, or install Google's opt-out browser add-on at tools.google.com/dlpage/gaoptout. The site works normally without analytics cookies. If you are in the UK or EU, you may object to this processing at any time by contacting us or by opting out as described.
Our research surveys do not carry analytics. A survey does save your part-finished answers in your own browser so you can close the page and come back to it. That draft stays on your device, is not sent to us until you submit, and is cleared once you do. Clearing your browser storage removes it.
We publish surveys that ask people about how their businesses operate. This section applies to all of them.
Taking part is voluntary. You choose whether to answer, and you can stop at any point before submitting. Nothing is sent to us until you submit the final step.
What we do with responses. Answers are analysed alongside those of other participants. Findings are reported in aggregate, and may inform our research outputs, insights, products or services. We do not publish individual responses, and we do not attribute answers to a named person or company in anything we publish, unless you give separate written permission.
Consent. Each survey states what you are consenting to before you submit, and submission requires you to confirm it. That consent is the basis on which we process your responses.
Where responses are stored. Submissions are delivered and stored through our web host's form handling service, which records the submitting IP address alongside the answers. Access is limited to people at Snaptic who need it for the research.
Withdrawing. Email us and we will delete your response. Once responses have been aggregated or anonymised for analysis, an individual response may no longer be identifiable and therefore may not be extractable, but nothing identifying you will remain.
If a survey asks for anything unusual, such as an incentive payment or a follow-up interview, the survey itself will say so and what it means for your information.
We do not sell personal information or share it for anyone else's marketing. We use a small number of service providers who process information on our behalf, under contract and on our instructions:
We may also disclose information where the law requires it, or to establish or defend a legal claim.
Some of our providers store and process information outside South Africa, including in the United States and the European Union. Where information is transferred across borders, we rely on the provider being subject to laws or binding agreements that give it a level of protection comparable to POPIA, and, where the UK or EU GDPR applies, on the transfer safeguards those regimes require. You can ask us for detail on any specific transfer.
We take reasonable technical and organisational measures to protect personal information, including encrypted connections to our site, access controls, and limiting who can see survey responses. No system is completely secure, but if a breach affects your personal information we will notify you and the relevant regulator where the law requires it.
Whoever you are and wherever you are, you may ask us to:
If the UK or EU GDPR applies to you, you also have the right to receive certain information in a portable format, and the right not to be subject to decisions made solely by automated means. We do not make such decisions about you.
Deleting information connected to a social media account is covered separately on our Data Deletion page.
Email hello@snaptic.co.za and tell us what you want. We may need to confirm who you are before we act, to make sure we are not giving your information to someone else. We will respond within 30 days. There is no charge unless a request is excessive or repetitive, in which case we will tell you before doing anything.
Our services and surveys are intended for adults acting in a business capacity. We do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we will delete it.
Tell us first at hello@snaptic.co.za and we will try to put it right.
You also have the right to complain to a regulator. In South Africa that is the Information Regulator (inforegulator.org.za). In the United Kingdom it is the Information Commissioner's Office, and in the European Union it is the data protection authority for the country you live in.
We may update this policy. The date at the top of this page shows when it last changed. If a change materially affects how we use information you have already given us, we will take reasonable steps to tell you, and where the law requires it we will ask for your consent again.
Questions about this policy, or about anything to do with your information: hello@snaptic.co.za.